By Dean Garrison

If you are undecided about whether to try EZINE ADVERTISING then please read the following article; it might change your mind ! :-)

The day of huge circulation print magazines is starting to
decline. Within the next several years you will see more
and more print magazines go by the way side and more and
more ezines spring up. Why? Ezines are usually free to
readers (unlike their printed counterparts) and usually
much more cost effective for advertisers... which is the
focus of this month's "INTERNET SMARTS" column. Here are 7
undeniable reasons that you should focus more of your ad
budget toward ezines:

1)
EZINES PROVIDE A MUCH MORE COST EFFECTIVE
ALTERNATIVE TO TRADITIONAL ADVERTISING.

When buying advertising space in magazines, tabloids or
newspapers your cost will almost always be higher than the
cost of advertising in an ezine. Why? It all boils down to
production costs. Let's just take a traditional magazine
as an example. They must pay for mailing costs, printing
costs, design, payroll and various other expenditures.
Most ezines are able to deliver their messages to you at
low cost with very few major expenses. This means a much
lower cost to the advertiser. In contrast to a print
magazine you will normally find you can reach just as many
people with your advertisement for about 1/10th the cost.
Advantage: Ezines!

2)
THERE IS MUCH LESS LEAD TIME.

When you place an ad with your favorite ezine you can
expect to see it in circulation within a couple of weeks,
sometimes even faster than that. With traditional forms of
print advertising you will normally have to wait up to 90
or even 120 days to see your advertising in print.
Advantage: Ezines!

3)
EZINES ARE MORE TARGETED BECAUSE
THEY CAN AFFORD TO BE.

The average ezine is much more targeted than a traditional
magazine. Why? Because they can afford to be. Ezines can
survive in niche markets where traditional magazines can
not. A national magazine can not make enough to cover
overhead unless their circulation is huge. For this reason
they must keep topics more general in nature. A print
magazine may focus on "small business" while an ezine can
effectively survive catering to a smaller niche within
that segment.

For instance, an ezine might just concentrate on "ways to
promote your small business on the internet." By
concentrating on smaller niches the ezine is giving its
advertisers a tremendous opportunity to target their
message to people who want to receive it.
Advantage: Ezines!

4)
EZINES WILL PROVIDE YOU WITH A WORLDWIDE
FORUM FOR YOUR PRODUCTS AND SERVICES.

In this global economy ezines are one of the very few ways
to truly reach people all over the world. I live in the
USA. I actually publish my own print magazine,
"Revolution," so I can tell you without a doubt that my
hands are tied as a print publisher trying to reach the
masses world wide, there is just no way for me to do it
and remain cost effective.

I must mail all of my issues by bulk mail (USA Only). But,
on the other hand, my ezine reaches all over the world
because it doesn't cost me anything more to do that! So if
your products or services are available globally you
really need to be advertising in ezines. Even in my own
USA based ezine, 30% of my subscribers are from outside
the USA. This gives you a true international reach without
huge costs. Advantage: Ezines!

5)
YOU WILL GET RESULTS WITH EZINES BECAUSE
THE AVERAGE PERSON WANTS THE INFORMATION NOW!

In the age of instant gratification your prospect wants
their information right now. With traditional marketing
they would call a voice mail number or mail a coupon and
wait days or weeks for their information. With a good
ezine advertisement that information is just a click away.
They can click on your URL, email address or autoresponder
and get their information within moments. (Note: Even if
you include your internet info in a print ad you will lose
effectiveness. Why? Because people can't click on your
magazine ad--right now!) That's what people want. They
want it now! Advantage: Ezines!

6)
THERE IS ALMOST ALWAYS LESS COMPETITION
WHICH LEADS TO MORE RESULTS.

I recently did an informal comparison between two good
publications. The first was a print magazine going to
25,000 people. The second was an ezine going to 25,000
people. The print magazine had 212 ads and the ezine had
12. Where would you rather advertise? The print magazine
has to get 17 times as many overall responses for their
advertisers just to keep them happy. Would you rather
compete with 211 other advertisers or 11 other
advertisers? And, again, let's not forget that the ezine
ad cost was about 1/10th the cost of the ads in the print
magazine. Advantage: Ezines!

7)
IT IS EASIER FOR SMALL COMPANIES TO
COMPETE IN THE EZINES.

Ezines offer a "level playing field" for advertisers. In a
print magazine you will see full color glossy ads that
were produced for tens of thousands of dollars, and your
little 20 word classified ad can not compete with that!
But in the ezines every advertiser works within the same
set of rules, so the odds of your success are much
greater. The best ad writers make the most money in the
ezines, regardless of ad production costs.
Advantage: Ezines!

The seven things I have talked about today give you
undeniable proof that ezine advertising is worth pursuing.
In all fairness I should mention that print magazines
definitely have their place too, but that is a topic for
another column. If you are looking for a cheap, cost
effective alternative to print advertising... What are you
waiting for? Advertise in your favorite ezine today. Your
results might very well surprise you.

Try the Best Ezine Advertising value in weekly editions of
Super Pro News by clicking here.

Dean Garrison is the webmaster of "Revolution Online" at:
http://www.revolutionteam.com Are you looking for a good,
simple business opportunity? Dean has a simple plan that
is making him a solid, part-time, four figure income each
month. Visit: http://www.replicate99.com/candy/107.shtml

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